Loyalty Shift IndexKnow not just who’s loyal - but who’s changing

The Loyalty Shift Index (LSI) reveals the unseen movements in customer sentiment.
Because real loyalty isn’t a label - it’s a direction.

The Problem

Traditional loyalty metrics stop short.
NPS and CSAT give you a snapshot. They tell you what your customers feel – but not how it’s changing. Promoters today might be tomorrow’s Passives. Detractors might be improving. And without that context, your retention strategy is flying blind.

The Solution: Loyalty Shift Index

What is LSI?
The Loyalty Shift Index (LSI) is a supplemental metric to Net Promoter Score (NPS) that quantifies the directional movement of customer sentiment over time. Unlike static NPS snapshots, LSI highlights the magnitude and quality of change – whether a customer is becoming more loyal, staying neutral, or declining in sentiment.

This gives CX teams early warning signals and a sharper view into what actions are working – or not.

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What You’ll Learn

With LSI, you’ll uncover:

⤑ Which customers are quietly moving closer to churn
⤑ Where positive sentiment is building – and how to act on it
⤑ The impact of recent CX changes on loyalty momentum
⤑ How much revenue could be at risk – or recoverable

What We Deliver

We turn your existing NPS or survey data into actionable loyalty intelligence, including:

✔ A Loyalty Shift Index score by customer or segment
✔ Visual dashboards that track loyalty movement over time
✔ Optional churn prediction using Machine Learning
✔ Strategic recommendations for reducing churn and increasing loyalty ROI

No new surveys. No new platforms. Just smarter insights.

NPS Trend Over Time vs. Loyalty Shift Index

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Loyalty is always in motion. Are you tracking it?

Let’s show you what LSI reveals – using your own data.

Fill in the form to get your own Free Loyalty Risk Snapshot.