Happy Employees equals Happy Customers
Businesses thrive when employees and customers are equally valued. The connection between employee satisfaction and customer loyalty is undeniable. When employees feel empowered and engaged, they deliver exceptional service, creating loyal customers who advocate for your brand.
*Insights sourced from the Consumer Trends 2025 Report and the Global Employee Experience Trends 2025, brought by our partner Qualtrics.
What is eXperience Management (XM)?
In today’s fast-paced world, eXperiences define success. Leading organisations know that it’s not just about what they deliver but how they deliver it. That’s where eXperience Management comes in.
XM is about more than gathering feedback. It’s about understanding the sentiment of customers, employees, and stakeholders to uncover actionable insights that drive improvement. By collecting and analysing eXperience data (X-Data) and operational data (O-Data), XM empowers businesses to close experience gaps, boost satisfaction, and create meaningful connections.
With customers demanding personalised eXperiences and employees expecting more engaging workplaces, XM enables organisations to listen, learn and act quickly to shorter product cycles, shifting expectations, and evolving markets.
Unified Insights
Actionable Data
Combines X-Data and O-Data to drive measurable improvements and decision-making
Continuous Adaptation
Quickly learn, adapt, and enhance eXperiences for sustained growth
Understanding X-Data and O-Data
When O-Data and X-Data are integrated, they create a complete picture of your organisation’s performance.
O-Data highlights measurable outcomes, while X-Data provides actionable context to improve those outcomes.
O-Data: Operational Data
Your business depends on Operational Data (O-data) such as costs, accounting, and sales — to inform your business decisions. However, O-data only tells you what has happened — it doesn’t give you the reasons why it happened.
X-Data: eXperience Data
To understand why things happen, you need to understand the sentiments and passions of the people involved. That information is called eXperience Data (X-data).
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Take your experience management to the next level
Integrate your platforms and give greater insights across all areas of your business by breaking down silos.
Integration with Qualtrics connectors
Integration with Capventis Glü
Ensure you are getting all the relevant datasets across your business
Unless you are collecting information from all aspects of your business, you will only be able to tell half the story. This illustration demonstrates how data should be collected arcoss all customer touchpoints, thereby enabling your business to fully understand your customer requirements.
Enable your employees with action-based insights
- Employee engagement
- 360 employee feedback
- Training surveys
- Exit interviews
- Pre-hire and on-boarding
Talk to us today to learn how Capventis are working with some of the world’s biggest brands to help them understand performance across the entire customer journey using the Qualtrics XM platform.