Qualtrics Experience Management (XM) platform pairs radical flexibility with world-class stability so that you can listen to stakeholders, analyse their feedback, and close their experience gaps. Manage every experience that matters, all in real time.

At Qualtrics, there are four applications to manage the four key experiences.

Delight Customers at every touchpoint. Monitor respond and improve every interaction along the customer journey.

  • Omni-Channel measurement
  • In-app and website feedback
  • CX Reporting, analytics and dashboards
  • Follow-up and Case Management
  • Operational Integration

Drive employee excellence by measuring and optimising every stage of the employee lifecycle.

  • Employee engagement
  • 360 employee feedback
  • Training surveys
  • Exit interviews
  • Pre-hire and on-boarding


Uncover product needs, prioritise features, and predict market trends

  • Concept testing
  • Pricing research
  • User experience
  • Market analysis
  • Conjoint analysis


Increase brand equity, test and improve advertising, and identify your essential brand drivers.

  • Brand Awareness
  • Brand equity
  • Advertising and copy testing
  • Brand Strategy and research
  • Segmentation and positioning

The Qualtrics platform and different experiences are underpinned by Qualtrics IQTM, a set of advanced intelligent features built directly into the Qualtrics XM Platform. Powered by machine learning and artificial intelligence, iQ finally makes predictive intelligence and statistical analysis accessible for the rest of us.


The most actionable insights are often hidden deep in open text responses. With artificial intelligence and natural language processing, Text iQ analyses it all so you can see what, in your customers and employees own words, matters most.

Driver IQTM

Driver iQ automatically correlates your experience data to prioritize the key drivers of your business and predict the actions that will drive the most business impact. All in an easy to read 2×2 matrix.

Stats IQTM

Click. Understand. Predict. Stats iQ enables everyone, from beginners to expert analysts, to uncover meaning in data, identify trends, and produce predictive models without spending days in SPSS or Excel – no training required.

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