
IMPROVE, A Good Idea is a unique combination of memoir, history and vision which reimagines the relationship between business and technology – by returning this dilemma to its first principles and grounding it in true design and step-change improvement.



The Improvement Manifesto, extracted from the addenda of Improve, A Good Idea, is a thought-provoking encapsulation of Improvement, the BIAS Quadrant and True Design.
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