Experience ManagementCustomer Success StoriesChartered Institute of Marketing – Customer Success Story
June 23, 2021
AnalyticsExperience ManagementDriving Insights Through Data
November 28, 20190
There’s an eagerness to use metaphors when highlighting the value of data to organisations. Particularly to those that are yet to see the true potential from their data assets. Data was first compared to oil; a phrase we couldn’t seem to escape, despite its flaws. But data is now being positioned as the “new sun”.